on a TED talk. She gave a passionate lecture on why we it makes business sense to adopt sustainable practices. Lovins is a polymath who is able to communicate clearly and simply her knowledge and understanding of how we now have the technology to correct the environmental imbalances we just need business to understand that it is now in their best interests to adopt the eco-friendly practices. This is not a religion she says. It just makes pure business sense. You wish you could clone her so every CEO and policy maker work together to save the planet. As she quotes someone saying--'you cannot do business on a dead planet.'
As we talked for about 35 minutes you can get a glimpse as to the range of her expertise. One interesting topic was the so called "happiness index" that might replace the GDP as a measure of a society's success. She mentions when you interview people making more money is about 4th on the list of wishes, ahead is happiness and health. We also touched on the power of social networking and how she is now engaged in putting a course together which would help people understand the nuts and bolts of sustainable development so the next generation will be able to get it and take advantage of the opportunity to correct our mistakes. She reminds us also during the course of the interview that we don't have very long to correct the imbalances that exist. Maybe we have until 2030 when some strange dynamics kick in if we don't do something soon to correct ourselves. We clearly need to act if not now, very soon. She will be attending the climate change conference in Rio this summer and has a full load of speaking engagements across the planet. Let us wish her the best as she works with many others to change the tide of history.